ETHICAL BUSINESS COACHING FOR WOMEN FOUNDERS
I work with established women founders to build ethical, profitable businesses that protect their time, peace, and freedom.
Make more money through work that reflects your values so you have greater power to support the people, communities, and causes you care about.
The Way You Make Money Matters
Profit isn’t just what you get to keep. It’s what gives you the power to choose how you work, how you live, and what you can give back.
The Ethical Entrepreneurship Ecosystem™
A methodology for redesigning your business to generate meaningful profit while protecting the things you care about most.
Developed through more than thirty years in business, seventeen years coaching, and hundreds of client engagements, this is my proprietary methodology for helping women build profitable businesses that reflect their values, support their lives, and create the impact they want their work to have.
For established women business owners who are no longer willing to separate how they make money from what they believe.
VALUES
IMPACT
PROFIT
A Different Way to Build a Profitable Business
I understand both the desire to make good money and the discomfort with many of the ways we've been taught to make it. My work brings those two things together: building a genuinely profitable business without leaving your values at the door.
For years, I did work that looked successful from the outside, yet cost me my health, kept me financially stuck, and limited my ability to help others. Now I work half the hours and earn far more than I used to. I'm more resourced, so I can help more people.
Marisa Guthrie: Coach, author, and founder of the Ethical Entrepreneurship Ecosystem
I built businesses that looked successful from the outside, but asked too much of me on the inside. I didn't want to keep choosing between doing well and doing right. I knew I wanted to make good money. I also knew I wanted to be proud of how I made it, so I built a different way to do both.
You don't have to choose between making good money and building a business you're proud of.
Work With Me
Immerse Yourself in the Work
Two ways to go deeper: the ongoing writing, and the book that started it all.
THE WRITING
The Ethical Entrepreneurship Ecosystem: Ongoing essays on ethical entrepreneurship, anti-hustle business, and what it actually takes to make good money without losing yourself in the process.
THE BOOK
The Reluctant Capitalist: Publishing in October 2026 with Practical Inspiration Publishing. The thinking behind the Ethical Entrepreneurship Ecosystem in book form. Pre-order your copy today.