Building A Business Without Selling Your Soul
When I sat down with Sarah Stewart on her podcast Own Your Time, we had one of those conversations that lingers for a long time after you’ve closed the laptop. We talked about what it really means to grow a business inside a system that pushes speed, scale, and self-sacrifice—and what becomes possible when you choose a different path.
We explored how you can build something steady and sustainable without replicating the extractive dynamics so many of us are trying to move away from. We talked about the courage it takes to scale small, to price ethically, to market with intention rather than pressure, and to reclaim your time as a non-negotiable resource. Not as a luxury, but as part of the infrastructure of your wellbeing.
If you’ve ever felt resistant to the hustle, if the bro-marketing playbook has never felt like yours, or if you’re longing for a business that honours your energy and your values, I think this conversation will feel allow your shoulders to drop.
Inside the episode, we dive into:
The philosophy that shapes my work—and why building a values-led business isn’t about rejecting money, but about reshaping your relationship to it
My (very winding) path from philosophy grad to purpose-driven entrepreneur
Ethical pricing as an act of fairness and sustainability
Marketing that dissolves shame instead of weaponising it
Why time is your most fragile resource—and how to stop spending it where it drains you
The quiet power of scaling small and choosing depth over volume
How solopreneurs can build intentional ecosystems that support equity, care and long-term sustainability
The rise of the reluctant capitalist—and why this way of doing business feels like the future
It’s a generous, thoughtful conversation about building businesses that don’t demand we abandon ourselves.
Click here to listen and let me know what you think
Marisa
Here are some ways you can work with me:
📌 Book a 90-minute Breakthrough Session – We’ll get to the root of what’s holding you back and create a plan that feels safe, doable, and actually works for you.
📌 Not sure what you need yet? Apply for 1:1 coaching and book a free 60-minute call, and let’s talk through where you’re stuck and what’s next for you. No pressure, just clarity.
P.s. If you want to learn how to price your offers in a way that feels fair, sustainable, and aligned with your values, my free masterclass, Fair and Fearless: Ethical Pricing Strategies for Solopreneurs Who Want to Do Good and Make Money will help you break free from undercharging so you build a thriving business that works for everyone.
