MAGNETIC MARKETING WORKBOOK
Own Your Message & Attract More Clients
Without Over-Explaining, Over giving or Burning Out
You don’t have a marketing problem.
You have a messaging problem.
If you’re showing up consistently, following all the “right” strategies, and still not seeing sales, your issue isn’t effort. You don’t need to create more. It’s not visibility. It’s not the algorithm.
It’s that your message isn’t landing in a way that makes people feel something, because they don’t see themselves reflected in your language.
Because here’s what happens when your messaging isn’t working:
You’re posting, but people aren’t buying.
You’re creating content, maybe even getting likes and engagement, but none of it is leading to real sales. Your audience is interested but not invested.
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Your content sounds “good,” but it’s forgettable.
Maybe you’re explaining what you do. Maybe your posts are helpful. But if your words don’t spark recognition or urgency in your audience, if they don’t see themselves inside your message, they won’t take action.
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You’re trying to appeal to everyone, but no one is resonating.
The more you try to make your message broad and accessible, the more it loses its impact. In trying to be “professional” or “clear,” you’ve softened your edges so much that no one is truly connecting with what you’re saying.
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The shift is to stop trying to be palatable and start being powerful.
Magnetic messaging is about making your audience feel seen, understood, and called into action, not just informed.
Speak directly to the fears and struggles your audience actually has.
Use language that mirrors how they describe their problems, not how you see them.
Don’t just explain what you do, help them feel why they need it.
This isn’t about posting more. It’s about saying what actually moves people to take action.
Magnetic Marketing helps you craft a message so powerful and resonant that the right clients instantly see themselves in your work—and take action.
This Magnetic Marketing Workbook will help you to:
Reframe how you think about marketing so it actually works.
Identify the thinking patterns that keep you stuck.
Learn how to speak your clients’ language so you can sell your offers without feeling pushy or gimmicky.
Why Niching Doesn’t Work—And What to Do Instead
Traditional niching is a capitalist construct designed to box you in and force you to compete. But your business isn’t just about selling, it’s about impact. Marketing isn’t about narrowing yourself down; it’s about creating resonance so the right clients see themselves in your work and take action.
That’s what Magnetic Marketing is all about.
Inside this workbook, you’ll learn:
Why your audience isn’t converting, and how to fix it.
How to bear witness to their real struggles so they feel seen (and trust you).
The unspoken fears keeping them from taking action, and how to dissolve them.
Why “helpful” content doesn’t sell, and how to shift to messaging that does.
How to speak directly to paying clients (not just passive followers).
Real results beat perfect marketing every time.
This workbook gives you the tools to stop chasing trends, stop over-explaining, and start turning your content into clients.
Get instant access for just £19.
Your message is powerful so let’s make sure the right people hear it.