Marketing That Doesn’t Hurt Anyone. Including You
There’s a lot of talk in the online space about ethical marketing which is great.
But too often, what gets called “ethical” still centers manipulation — just with softer edges.
It’s still built on urgency.
Still built on amplifying pain points.
Still built on strategies designed to trigger action by stirring up shame or fear.
And for many of us — especially those raised to care deeply, to carry emotional labour, or to never make someone uncomfortable — this creates an internal conflict we can’t ignore.
We don’t want to cause harm.
We don’t want to activate someone’s trauma.
We don’t want to make money by making people feel small.
So we do the opposite.
We soften. We over-explain. We post helpful content.
We stop inviting people in.
We tell ourselves it’s better to stay vague and “safe” than risk saying the wrong thing.
But that too keeps us stuck.
Unpaid. Invisible. Quiet. Frustrated.
The truth is: it’s not unethical to sell or use our marketing to sell.
But most of what we’ve been taught about selling is extractive, and that’s what doesn’t sit right.
If we want to create safety in the way that we market and sell, that means feeling safe with ourselves first, keeping ourselves regulated, giving ourselves grace in the way we connect with clients.
We know what it feels like to be on the receiving end of activating, unethical, shame fuelled marketing tactics and we don’t want to make anyone feel like that, because we don’t want to feel like that.
We need a new kind of marketing — one that dissolves pain instead of pressing on it, one that’s designed to connect, not convince.
One that honours our clients agency while also making a clear invitation.
This is the foundation of my 🌟 Magnetic Marketing Workbook.
It’s the approach I’ve used to build my business without exploiting anyone — including myself.
It’s also how I:
Doubled my mailing list in six months
Consistently sign clients through my content
Make money in a way that still feels like me
And it’s exactly what I teach inside the Magnetic Marketing Workbook.
This is what a client said after using the framework I teach inside the Magnetic Marketing workbook:
“As a marketer, I thought I had internalised all the advice I give other people - turns out I needed someone else to hol my hand through it too! Marisa is just brilliant at what she does.” Nicola Washington - Too Much Social
It’s highly practical, values-led, and it’s only £19/$25
It helps you say the thing your client needs to hear — with empathy, not pressure.
Because you can be well-paid and ethical.
You can market sell without fear.
You can grow without manipulation.
And your right-fit people?
They’re waiting for you to say what they have been trying to name.
Thanks for reading
Warmly,
Marisa
Other ways you can work with me:
📌 Book a 90-minute Breakthrough Session – We’ll get to the root of what’s holding you back and create a plan that feels safe, doable, and actually works for you.
📌 Not sure what you need yet? Apply for 1:1 coaching and book a free 60-minute call, and let’s talk through where you’re stuck and what’s next for you. No pressure, just clarity.
P.s. If you want to learn how to price your offers in a way that feels fair, sustainable, and aligned with your values, my free masterclass, Fair and Fearless: Ethical Pricing Strategies for Solopreneurs Who Want to Do Good and Make Money will help you break free from undercharging so you build a thriving business that works for everyone.
