Pricing for financial stability and social justice

If you’ve ever hesitated to raise your prices because you wouldn’t have paid that much yourself — I want to gently ask:

Who are you really pricing for?

The current version of you, with a business to run and bills to pay?

Or the past version of you who couldn’t afford what you offer — and whom you’re still trying to protect?

I get it. So many of us built our businesses around the idea that helping meant undercharging. That charging well made us “less ethical.” That generosity meant self-sacrifice.

But you can’t create impact from depletion.

You can’t keep showing up with care and energy if your pricing is quietly draining you.

And you certainly can’t fund social justice, offer flexible payment plans, or donate your time if your income doesn’t meet your current needs.

The reframe I want to offer you is this:
Pricing is part of your political practice.

✨ When you price to meet your actual needs, you become resourced to help others.
✨ When your work is sustainable, you can offer access, through scholarships, pro bono work, or accessible payment plans.
✨ And when you’re well-paid, you have the energy and spaciousness to serve deeply, not just survive.

So instead of asking, “How low can I go?”, ask:
“What would it take to price in a way that honours both me and the people I serve?”

It’s not about squeezing more profit.
It’s about building a business that supports you and supports others.
Where your income doesn’t come at the expense of your integrity, and your ethics don’t come at the expense of your wellbeing.

That’s the core of Ethical Money Mastery a self-paced, 5-module course is for solopreneurs who want to feel safe with money, price with integrity, market without shame, and sell without pressure.

📌 Ethical Money Mastery is NOT just another course
It’s a place to transform your relationship with money, build ethical wealth and grow your business without compromising your values.

Inside, you’ll dismantle internalised money fears, shift the beliefs keeping you underpaid, and build an ethical income plan that works for you.

You’ll learn how to:

· Reframe your money story so it supports both your values and your prosperity

· Price in a way that’s sustainable and just

· Market without manipulation, using my Magnetic Marketing framework

· Sell as an invitation, not a performance

· Build wealth and financial safety without guilt, shame, or overwork

The course is £195 / $250, with a payment plan available.

You can build a business that pays you well, supports your values, and doesn’t burn you out.

That’s what Ethical Money Mastery is here for.

P.S. Want to work 1:1 instead? Book a 60 minute call and let’s explore exactly how I can help you