Values

Defining your Business Values 

“I feel like I have lost my purpose and why I am doing what I am doing.” 

Values are about what we prioritise, what is important to us above all else and what we are committed to. Although our values are fairly stable, life changes will cause us to re-define our values and priorities which may shift over time. Therefore, checking in with our values is never time wasted and helps shore up our everyday purpose in business.

When I work with business owners who are unsure of which direction to take their business, or whether to throw it in and do something completely different, I often get them to assess their values and how their business reflects these.

Identifying our values, what we stand for, helps us figure out how we want to live, what difference we want to make in the world and how our business is an expression of that